€36
avg. return per €1 spent on email marketing, industry-wide
10x
higher return than social media or paid ads, on average
40x
ROI Fridja saw from their reactivated email list

Fridja: from unused list to 40x ROI

The situation. Fridja, a product-based e-commerce brand, had an email list they weren't using to its full potential. They needed better engagement and faster revenue from their subscriber base without pouring more money into advertising.

What we did. Instead of increasing ad spend, we reactivated their existing list — cleaning and verifying contacts, segmenting by engagement, and running targeted campaigns built around their product launch.

The result. Fridja pre-sold 25% of their initial stock via email before the product was even released. Post-release, the reactivated list drove a 40x return on investment.

25%
of stock pre-sold via email
40x
ROI post-release

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